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What is Principles of Marketing Course Overview about?

This document outlines a marketing principles course, including its objectives, expected outcomes, modules, and evaluation methods. The course aims to help students understand and apply basic marketing principles and tools. It covers topics such as marketing definitions, environmental analysis, consumer behavior, segmentation/targeting/positioning, the marketing mix (product, price, place, promotion), and marketing plans. Students will learn how to prepare a comprehensive marketing plan and measure marketin

Author

STYX

Language

EN