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What is Understanding Prospects about?
This document discusses identifying market problems by focusing on existing customers, target market users, and prospects. It provides tips on properly identifying market problems by considering customer needs, competition, and revenue. Additionally, it recommends evaluating if the market problem is urgent or pervasive and determining if buyers will pay to solve it. Finally, it outlines various types of problem-identification and problem-solving research techniques.
- Author
- jenny Salonga
- Language
- EN