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This document discusses the impact and prospects of online travel agents (OTAs) for hotels. It notes that OTAs provide an easy booking option for customers online and offer discounted rates that attract customers to book through them rather than directly with hotels. As a result, most guest bookings and commission go to the OTA instead of the hotel. However, OTAs also bring increased hotel bookings and employment opportunities in related industries. Maintaining a balance between OTAs and hotels benefits all

Author

Meka Sari

Language

EN