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What is Consumer Attitude Formation and Change about?

This document summarizes key concepts from Chapter 8 of a consumer behavior textbook, including: 1. It defines attitudes as learned predispositions to respond consistently in a favorable or unfavorable manner to a given object. 2. It discusses models of attitude formation including the tricomponent model (cognitive, affective, conative components), multiattribute models, and the theory of trying to consume. 3. It covers how attitudes are initially formed through conditioning, experience, and influence f

Author

Gamachu Tariku

Language

EN