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What is Market and Entrepreneurial Orientation Impact about?

This document discusses developing a conceptual framework to examine the relationships between market orientation, entrepreneurial orientation, strategic flexibility, and firm performance. It reviews literature showing that market orientation and entrepreneurial orientation are directly related to performance but that some studies find their impact is mediated by other variables like strategic flexibility. The proposed framework integrates strategic flexibility as a mediator to help explain how market orien

Author

Alexander Decker

Language

EN