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This study examines the prevalence and influencing factors of fad dieting among younger generations in a developing country, focusing on individuals aged 18-34. Key findings indicate that knowledge about dieting, perceived benefits, and health motivation significantly impact the intention to adopt fad diets, while also highlighting the need for tailored health communication strategies. The research contributes insights into the psychological and social factors shaping dietary decisions, emphasizing the impo

Author
valdez
Language
EN