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What is Data Preparation in Market Research about?

The document discusses the data preparation process for market analysis. This process includes reviewing questionnaires, editing data, coding responses, transcribing to digital format, and cleaning to correct errors. Then, the steps are to statistically adjust the data through weighting, redefining variables, and transforming scales, followed by selecting the analysis strategy considering the research problem and the characteristics of the data.

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ScribdTranslations

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EN