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TikTok by Clark Benedict Antonio is a document available to read on EtoBox.
This study investigates the influence of TikTok on the purchasing intentions of Vietnamese Generation Z consumers, focusing on factors such as social media usage, eWOM, influencers, and personalized experiences. The research employs a quantitative approach, utilizing surveys to analyze data and test hypotheses regarding these relationships. Findings indicate significant positive correlations between TikTok engagement and purchase intentions, highlighting the importance of social media and influencer marketi
- Author
- Clark Benedict Antonio
- Language
- EN