Can I read Modelling the Factors That Influence Mobile Phone Adoption on EtoBox?

Modelling the Factors That Influence Mobile Phone Adoption by Judy van Biljon; Paula Kotzé is a scholarly article available to read on EtoBox.

What is Modelling the Factors That Influence Mobile Phone Adoption about?

Technology adoption models specify a pathway of technology acceptance from external variables to beliefs, intentions, adoption and actual usage. Mobile phone adoption has been studied from a variety of perspectives, including sociology, computer-supported cooperative work and human-computer interaction. What is lacking is a model integrating all these factors influencing mobile phone adoption. This paper investigates technology adoption models as a strategy to match mobile phone design to user's technological needs and expectations. Based on the literature study we integrate three existing technology adoption models and then evaluate the proposed model with interviews and a survey. The contribution of this paper is a model for representing the factors that influence mobile phone adoption.

Author

Judy van Biljon; Paula Kotzé

Publisher

ACM

Published

2007

Language

EN