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Marketing Principles and Customer Value by zafarullahrind013 is a document available to read on EtoBox.

What is Marketing Principles and Customer Value about?

Marketing is defined as a process through which companies create value for customers and build strong relationships to capture value in return. It involves understanding customer needs, segmenting markets, and selecting target customers while employing various marketing management orientations. The marketing mix, consisting of product, price, promotion, and place, is essential for implementing marketing strategies and building customer relationships.

Author

zafarullahrind013

Language

EN