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What is Social Media Use by MSMEs in Brunei about?

This document summarizes a research paper that studied the use of social media, specifically Instagram and Facebook, by micro, small, and medium enterprises (MSMEs) in Brunei Darussalam. The study aimed to identify factors that promote social media use for business activities and how social media impacts organizational performance and competitive advantage. An online survey of 106 local MSMEs was conducted. The findings provide insight into how effectiveness, interactivity, and participation features of soc

Author

Nora

Language

EN