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Vaccine misinformation - topic-based content analysis on Facebook by K Klimiuk; K Biernacka; Ł Balwicki is a Health Professions article available to read on EtoBox.

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## Abstract ## Background Even though vaccinations are referred to as one of the greatest achievements of modern medicine, they are constantly associated with the mood present in part of society denying their sense and effectiveness. The development of technology has moved discussions about vaccinations to the space of the internet. The study aims to analyze the arguments of vaccine-deniers of children use in social media. ## Methods All public comments from the leading Facebook page of opponents of vaccination on Facebook were collected, which were available there between 01/05/2019 and 31/07/2019. Then the comments were stored on a Google spreadsheet and analyzed quantitatively in terms of the content according to the modified method developed by Kata (Kata, 2010). ## Results 18685 comments were analyzed, of which 4042 contained content within the adopted criteria: 28.2% concerned conspiracy theories, 19.9% covered misinformation and based on unreliable premises, 14.0% related to the safety and effectiveness of vaccinations, 13.2% to non-compliance with civil rights, 10.9% own experience, 8.5% of morality, religion, and belief, and 5.4% of alternative medicine. There were also 12

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Author

K Klimiuk; K Biernacka; Ł Balwicki

Publisher

Oxford University Press (OUP)

Published

2020

Language

EN

Field

Health Professions (Health Sciences)