About this document
Understanding Customer Relationship Management by ajhor is a document available to read on EtoBox.
This document provides an overview of customer relationship management (CRM) through summarizing key sections from the recommended textbook. It defines CRM as a comprehensive strategy to acquire, retain and partner with selective customers to create value for both the company and customer. The document outlines the roots and evolution of CRM, noting that enterprises are now focused on gaining competitive advantages from customer information rather than brands. It also discusses different definitions of CRM,
- Author
- ajhor
- Language
- EN