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What is AI-Activated Value Co-Creation in B2B about?

This document summarizes an academic article that explores value co-creation around conversational agents (CA), which are AI-based solutions that can replace customer service employees. The study investigates how providers, clients, and customers combine resources to create value when interacting with CAs. Through case studies of leading CA providers, the study finds that value co-creation with CAs differs from other technologies in informational, strategic, transactional, and transformational dimensions. I

Author

Hesham Mohamed Yassin

Language

EN