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What is Jollibee about?

The document discusses alternative investment strategies for Jollibee Food Corporation (JFC) to expand into foreign markets. The three alternatives considered are: 1) investing in established local fast food chains in target countries, 2) opening 100 new JFC-branded restaurants directly in foreign countries, or 3) a combination of investing in a local chain and opening some new JFC restaurants. The recommendation is that alternative 3, a combined approach, best meets JFC

Author

mycle386

Language

EN