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What is Marketing Concepts and Strategies Explained about?
Chapter Five discusses the core concepts of marketing, including needs, wants, demands, products, value, satisfaction, and exchange. It emphasizes the importance of marketing through various utilities and outlines marketing philosophies, strategies, and the marketing mix, which includes product, price, place, and promotion. Additionally, it covers marketing research processes, competitive analysis, and the significance of customer service in achieving customer satisfaction.
- Author
- abdulbaasittaha
- Language
- EN