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About this scholarly article
Match Game by Prendergast, Gerard P.; Poon, Derek; West, Douglas C. is a scholarly article available to read on EtoBox.
- Author
- Prendergast, Gerard P.; Poon, Derek; West, Douglas C.
- Publisher
- Cambridge University Press; World Advertising Research Center; The Advertising Research Foundation; WARC Limited (ISSN 0021-8499)
- Published
- 2010
- Language
- EN
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