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What is Cognition and Relative Importance Underlying Consumer Valuation of P - R about?

The study investigates the cognitive constructs influencing consumer valuation of park-and-ride (P&R) facilities, emphasizing the importance of public transport reliability, time, and costs in user decision-making. Findings indicate that while parking aspects are less significant, user preferences vary across demographics, including gender and age groups. The research highlights the necessity for high-quality market research in planning P&R facilities to better meet user needs.

Author

apitale

Language

EN