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What is Factors Influencing Mobile Banking Use about?

The document outlines a study focused on the factors influencing customer intention to use Mobile Banking services, specifically the VCB Digibank application of Vietcombank in Vietnam. It employs the Technology Acceptance Model and the Theory of Planned Behavior to analyze how perceived usefulness, ease of use, risk, brand image, cost, and social influence affect user behavior. The study aims to provide strategic recommendations for enhancing the effectiveness of Mobile Banking deployment in urban areas.

Author

btcfcjyh6r

Language

EN