About this document
Marketing Research - Gap 1 by Dhanush Basavanna is a document available to read on EtoBox.
The document discusses understanding customer expectations and perceptions through marketing research, highlighting the importance of identifying gaps between customer expectations and company perceptions. It outlines common research objectives, types of services research, and stages in the research process to improve service performance and customer satisfaction. Key methods include surveys, focus groups, and complaint solicitation to gather insights and enhance service delivery.
- Author
- Dhanush Basavanna
- Language
- EN