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CRM Strategy and Business Planning Guide by Nikhil Singh Chauhan is a document available to read on EtoBox.

What is CRM Strategy and Business Planning Guide about?

The document outlines the development of a CRM strategy, emphasizing its role in business strategy and service quality management. It details the strategic planning process, characteristics of a winning business strategy, and steps to create a successful CRM strategy, including defining goals, understanding customer journeys, and implementing CRM software. Additionally, it highlights the importance of managing customer communications effectively using eCRM tools to enhance engagement and streamline interact

Author

Nikhil Singh Chauhan

Language

EN