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The study examines customer satisfaction with Over-The-Top (OTT) platforms in Navi Mumbai, highlighting the significant growth of these services during the COVID-19 pandemic. Findings indicate that Netflix is the most preferred platform, with a majority of respondents expressing satisfaction and believing that OTT will replace traditional entertainment channels in the future. The research involved 100 participants, primarily young adults aged 18-25, and utilized online questionnaires for data collection.

Author

sahilmandlik21214

Language

EN