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What is Fundamentals of Strategic Management about?
This document provides an overview of key concepts in strategic management. It discusses strategy as the long-term direction of an organization, involving three horizons of business activities. Strategic decisions are complex, made with uncertainty, and require integrated internal and external approaches. Strategy exists at the corporate, business and operational levels. Effective strategy development involves understanding an organization
- Author
- Vérinique Magis
- Language
- EN