Can I read Microblogging Adoption in Enterprises on EtoBox?

Microblogging Adoption in Enterprises by Benoit Lugand is a document available to read on EtoBox.

What is Microblogging Adoption in Enterprises about?

This document discusses modeling microblogging adoption in enterprises. It begins by providing background on microblogging platforms like Twitter and their potential benefits for enterprise use. It then reviews relevant technology adoption theories and identifies the Unified Theory of Acceptance and Use of Technology (UTAUT) as a foundation for understanding microblogging adoption. The document describes conducting four focus group sessions to identify new factors influencing microblogging adoption and inte

Author

Benoit Lugand

Language

EN