Can I read PS Fader Customer Retention Models on EtoBox?
PS Fader Customer Retention Models by reetsethi1507 is a document available to read on EtoBox.
What is PS Fader Customer Retention Models about?
The document discusses the importance of customer-base analysis in marketing, emphasizing the use of probability models to predict future purchasing behavior based on past transactions. It outlines the distinctions between contractual and noncontractual customer relationships and the challenges associated with each in modeling customer behavior. The authors provide a framework for understanding these models and their applications in deriving customer lifetime value and other insights from customer data.
- Author
- reetsethi1507
- Language
- EN