Can I read SSRN 6000374 on EtoBox?
SSRN 6000374 by vitorpasko is a document available to read on EtoBox.
What is SSRN 6000374 about?
This study explores how behavioral economics integrates psychological factors into consumer decision-making, revealing that cognitive biases, heuristics, and emotions significantly influence purchasing choices. Using a mixed-methods approach with 200 participants, the research identifies key drivers of consumer behavior and suggests practical applications for businesses in marketing and pricing strategies. The findings emphasize the importance of understanding these psychological influences to enhance consu
- Author
- vitorpasko
- Language
- EN