About this document
Understanding Consumer Behavior Basics by Abrar Ratul is a document available to read on EtoBox.
Consumer behavior is the process individuals undergo when searching for, choosing, buying, using, and disposing of products to meet their needs. Marketers must understand this behavior to effectively target consumers by recognizing their needs, information sources, and decision-making processes. Key theories like Maslow
- Author
- Abrar Ratul
- Language
- EN