Opening book details…
About this Business, Management and Accounting article
Brand Relationship and Personality Theory: Metaphor or Consumer Perceptual Reality by Avis, Mark (author);Aitken, Robert (author);Ferguson, Shelagh (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Avis, Mark (author);Aitken, Robert (author);Ferguson, Shelagh (author)
- Publisher
- SAGE Publications (ISSN 1470-5931)
- Published
- 2012
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
More by Avis, Mark (author);Aitken, Robert (author);Ferguson, Shelagh (author)
Browse all works by Avis, Mark (author);Aitken, Robert (author);Ferguson, Shelagh (author)