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What is National Culture about?

This article explores how national culture influences the choice of entry modes for foreign direct investment, specifically in the context of the U.S. market. It presents two hypotheses related to cultural distance and uncertainty avoidance, and tests these using a multinomial logit model on data from 228 entries. The findings provide empirical support for the impact of cultural factors on the selection of entry modes such as acquisitions, joint ventures, and wholly owned greenfield investments.

Author

misssscin

Language

EN