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Engaging the Senses in Qualitative Research via Multimodal Coding: Triangulating Transcript, Audio, and Video Data in a Study With Sexual and Gender Minority Youth by Craig, Shelley L. (author);McInroy, Lauren B. (author);Goulden, Ami (author);Eaton, Andrew D. (author) is a Social Sciences article available to read on EtoBox.

What is Engaging the Senses in Qualitative Research via Multimodal Coding: Triangulating Transcript, Audio, and Video Data in a Study With Sexual and Gender Minority Youth about?

The variety of formats in which qualitative data may be collected have been explored within the methodological literature. Yet, the multiple options for coding these data formats have not been comprehensively detailed. While transcript analysis is widely used across disciplines, it may have limitations-particularly for research involving marginalized populations. This paper presents a multimodal coding approach as a methodological innovation for triangulating three data formats (transcript, audio, and video), detailed through the application of this analytic approach during a qualitative study exploring media engagement with sexual and gender minority youth (SGMY). Nineteen semi-structured interviews with SGMY were filmed and transcribed. Nine independent coders then utilized the innovative multimodal approach to code the three data formats using a constructivist grounded theory framework. Some codes were similar across modalities, such as those related to safety issues and finding identity and community through media. Others differed between modalities, such as those related to participant affect, perceived contradictions, discrepancies between verbal statements and body language,

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Author

Craig, Shelley L. (author);McInroy, Lauren B. (author);Goulden, Ami (author);Eaton, Andrew D. (author)

Publisher

SAGE Publications

Published

2021

Language

EN

Field

Social Sciences