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Bajaj Auto: Market Strategy Insights by brahmaprakash123 is a document available to read on EtoBox.
What is Bajaj Auto: Market Strategy Insights about?
The document discusses the transformation of Bajaj Auto Limited from a scooter manufacturer to a broader producer of motorized vehicles. Some key points: - In 1959, the Indian government granted Bajaj Auto a license to manufacture both scooters and motorized three-wheeled vehicles. - Under the leadership of Rahul Bajaj and later Rajiv Bajaj, the company shifted its focus from solely producing scooters to developing new products across segments that customers wanted. - By 1998, the environment for two-w
- Author
- brahmaprakash123
- Language
- EN