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What is Sales Forecasting Model Analysis about?

A consumer goods company wants to create a monthly sales forecasting model for each territory based on advertising and promotion expenses. They provided 12 months of data on expenses and sales for analysis. The case asks to: 1) Build a linear regression model to predict sales from expenses and report fit. 2) Build a non-linear model and graph fit. 3) Compare the models and justify which would be best for practical use.

Author

Madhulika

Language

EN