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Can I read Destination branding : creating the unique destination proposition on EtoBox?
Destination branding : creating the unique destination proposition by Morgan, Nigel, Pritchard, Annette, Pride, Roger is a nonfiction available to read on EtoBox.
What is Destination branding : creating the unique destination proposition about?
"This is the long awaited new edition of this pioneering marketing textbook. When the first edition was published in 2001, destination branding became a marginal, niche topic. Thanks in part to this book, and the ongoing research of these authors, this is now a core subject for students and a key concern for tourism industry professionals. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists. By focusing on a range of global case studies, Destination Branding demonstrates how all destinations whether big or small can successfully harness the power of branding."--Provided by publisher
Who reads Destination branding : creating the unique destination proposition?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Morgan, Nigel, Pritchard, Annette, Pride, Roger
- Publisher
- Butterworth-Heinemann, c2010.
- Published
- 2010
- Language
- EN
- ISBN
- 9781856178204
- Category
- nonfiction
- Subjects
- Anthropology, Social_sciences
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