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Ads, fads, and consumer culture : advertising's impact on American character and society by Berger, Arthur Asa, 1933- is a book available to read on EtoBox.

What is Ads, fads, and consumer culture : advertising's impact on American character and society about?

Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn't respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn't respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised product

Author

Berger, Arthur Asa, 1933-

Publisher

Rowman & Littlefield Publishers, Incorporated

Published

2000

Language

EN

ISBN

9780742500303

Subjects

Business, Education, Finance