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Companies expand overseas for market growth, resource access, diversification, and competitive advantage, as seen with firms like Apple and Amazon. Popular theories explaining internationalization include the Uppsala Model, Network Theory, and Dunning’s OLI Paradigm, each highlighting different strategies and factors influencing market entry. Major risks in foreign markets include political instability, economic fluctuations, legal challenges, and cultural differences, which can significantly impact busines

Author

atul shukla

Language

EN