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What is Customer Preference for Foreign Brands about?
This document discusses a study on customer inclination towards foreign brands for electronic products. It begins with a title page listing the author Divya Nair and her project guide Prof. Anil Sharma. It then includes a declaration, acknowledgements, table of contents, and executive summary. The introduction provides background on foreign and Indian electronic brands in India. The literature review discusses factors influencing customer preferences for foreign brands over Indian brands, such as quality, s
- Author
- Anil Sibar
- Language
- EN