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Dettol Brand Overview and Market Insights by Sujeet Kumar is a document available to read on EtoBox.
What is Dettol Brand Overview and Market Insights about?
Dettol has been the undisputed leader in the Indian antiseptic market since 1933. It holds around 85% market share for antiseptic liquid and 55% for liquid hand wash. However, brand extensions into categories like shaving cream and prickly heat powder have failed. To maintain growth, Dettol needs to increase usage frequency, find new occasions for usage, and target non-users through promotion of alternate uses. Going forward, successful brand extensions and innovations will be key to defending against growi
- Author
- Sujeet Kumar
- Language
- EN