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Tourism marketing : on both sides of the counter /ed. by Metin Kozak, ... by Metin Kozak; Luisa Andreu; Juergen Gnoth; Sonja Lebe; Alain Fyall is a nonfiction available to read on EtoBox.

What is Tourism marketing : on both sides of the counter /ed. by Metin Kozak, ... about?

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.

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Author

Metin Kozak; Luisa Andreu; Juergen Gnoth; Sonja Lebe; Alain Fyall

Publisher

Cambridge Scholars Publishing : [distributor] Cambridge Scholars Publishing : [distributor] Cambridge Scholars Publishing

Published

2013

Language

EN

ISBN

9781443842594

Category

nonfiction

Subjects

Marketing, Science, Travel