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What is Cadbury about?

Cadbury aims to continue growing across categories, increase food safety, innovate new products, and increase manufacturing in India and Asia. Cadbury India aims to substantially increase chocolate category penetration in the next few years through new communications and affordable prices. Future problems may include input cost pressure reducing margins unless industry moves to 1 rupee slots, and unorganized sector growth outpacing organized sector due to tax benefits.

Author

jhawar.ravi7861

Language

EN