About this document
Factors Influencing Local Perfume Choices by Andi Tahmid is a document available to read on EtoBox.
The document discusses factors that influence customer preferences in choosing local perfume products in Indonesia. It aims to analyze the local perfume industry, identify customer preference factors, and determine influencing factors on customer preferences. It describes using questionnaires, interviews and AHP analysis to understand customer preferences and assess their relative importance.
- Author
- Andi Tahmid
- Language
- EN