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Frooti Marketing Mix Consumer Study by Nitin Sahu is a document available to read on EtoBox.

What is Frooti Marketing Mix Consumer Study about?

1) The document discusses a market research project on consumer preferences and the marketing mix of Frooti, a mango fruit drink produced by Parle Agro. 2) It provides background on Frooti and the non-carbonated soft drink industry in India. Frooti has around 60% market share but faces competition from fruit juices. 3) The objectives are to study consumer taste, response to new packaging, the marketing mix of Frooti, and its market share in the category. The methodology, tools, and limitations of the re

Author

Nitin Sahu

Language

EN