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This document is the abstract of a project report submitted by Piyush Jayantilal Jain to Prof. Sheikh Famida for their Bachelor of Commerce program at the University of Mumbai. The project studies customer satisfaction towards Britannia products in India, with special reference to Mumbai. Both primary and secondary data were collected through a survey of 81 respondents. The project aims to understand consumer behavior and purchasing decisions regarding Britannia products and identify factors affecting custo

Author

Rashi Jain

Language

EN