Can I read Advertising Media A Managerial Approach Second Edition on EtoBox?

Advertising Media A Managerial Approach Second Edition by Anthony F. McGann, J. Thomas Russell is a book available to read on EtoBox.

What is Advertising Media A Managerial Approach Second Edition about?

xii, 452 pages : 25 cm Includes bibliographical references and index Advertising media and the marketing process -- The advertising media research process -- Advertising measurement -- Advertising budgets -- The advertising media-buying process -- Television -- Radio -- Newspapers -- Magazines -- Out-of-home advertising -- Direct advertising and sales promotion -- International advertising media -- Media selection and allocation methods -- The media plan -- Postscheduling management techniques -- Future trends in advertising media : employment and opportunities

Author

Anthony F. McGann, J. Thomas Russell

Publisher

RICHARD D.IRWIN,INC

Published

1988

Language

EN

ISBN

9780256059885

Subjects

Management, Business