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What is Aflasafe Commercialization Strategy about?

Harvestfield has taken over production and distribution of Aflasafe, a bio-pesticide that reduces aflatoxin in crops like maize and groundnuts from IITA. As part of the agreement, Harvestfield must produce and sell over 10,000MT of Aflasafe within 5 years and ensure its availability across Nigeria. As the Business Development Manager for Aflasafe, the presentation must propose strategies for (1) marketing Aflasafe to increase awareness and demand, (2) selling a high volume to meet production targets, and (3

Author

Peter Okomoh

Language

EN