Can I read Analysis of Personality Influences On Consumer Behaviour A Study of Genesis Fast Food on EtoBox?

Analysis of Personality Influences On Consumer Behaviour A Study of Genesis Fast Food by winsomeboyp is a document available to read on EtoBox.

What is Analysis of Personality Influences On Consumer Behaviour A Study of Genesis Fast Food about?

The paper investigates the impact of personality traits, particularly self-confidence, on consumer buying behavior in the fast food sector, focusing on Genesis Fast Food in Port Harcourt. Through a survey of 200 consumers, the study finds a significant relationship between self-confidence and consumer occupation, suggesting that personality influences purchasing decisions. The authors recommend that organizations enhance customer engagement and advertising strategies to boost patronage based on these findin

Author

winsomeboyp

Language

EN