Can I read CRM in Marketing Lecture 2 on EtoBox?

CRM in Marketing Lecture 2 by dinesh9936115534 is a document available to read on EtoBox.

What is CRM in Marketing Lecture 2 about?

This document discusses customer relationship management (CRM) in marketing. It covers topics like target marketing, relationship marketing, campaign management, cross-selling and up-selling, customer retention, and personalization. It also discusses how CRM requires learning customer preferences and needs over time to better serve customers. CRM programs can improve analytical CRM like customer segmentation and trend analysis as well as operational CRM like campaign management and customer service. The doc

Author

dinesh9936115534

Language

EN