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What is Qualitative Methods in Saudi User Experience about?

This paper compares various qualitative research methods used to understand user experience in social commerce within the cultural context of Saudi Arabia. It highlights the advantages and disadvantages of methods such as interviews, co-design workshops, and critique workshops, emphasizing the importance of cultural factors in selecting appropriate techniques. The findings suggest that different methods yield varying levels of detail and user preferences, ultimately guiding future research in this area.

Author

shahzaib abbas

Language

EN