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2022 7th International Conference on Intelligent Information Technology by Huy Khoi, Bui (author) is a scholarly article available to read on EtoBox.
What is 2022 7th International Conference on Intelligent Information Technology about?
This study aims to test the factors making the decision on purchasing laptops of students at Industrial University of Ho Chi Minh City. The sample size surveyed from students studying at Industrial University of Ho Chi Minh City representing consumers in Ho Chi Minh City. Based on the results of the PLS Algorithm, it can be seen that the research model has three factors affecting the laptop buying decision of industrial students in Ho Chi Minh City, including laptop characteristics, brand, price, after-sales service and brand do not influence the laptop purchasing decision. We propose some implications for businesses to produce and supply laptops more efficiently. This study uses the PLS algorithm for making the decision on purchasing a laptop. CCS CONCEPTS • Human-centered computing; • Human-computer interaction (HCI);
- Author
- Huy Khoi, Bui (author)
- Publisher
- ACM
- Published
- 2022
- Language
- EN