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What is New - Chapter 5 Planning about?

Chapter 5 focuses on the planning process within organizations, detailing the steps involved from environmental scanning to evaluating the effectiveness of implemented plans. It emphasizes the importance of setting SMART objectives and differentiates between strategic, tactical, and operational goals and plans. The chapter also provides practical examples, such as the planning process for a coffee shop, to illustrate how organizations can navigate their planning efforts effectively.

Author

68ztbrwhr4

Language

EN