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What is Literary Tourism Motivations in China about?

This study surveyed 620 visitors to the Camel Xiangzi Museum in Qingdao, China about their motivations for visiting. Five motivation factors were identified: heritage, author, intellectual, residence, and leisure. Visitors were clustered into three groups: Literary Motivated, Literary Inspired, and Literary Neutral. Literary Motivated visitors had the highest motivation scores and longest stays. Motivation was also correlated with satisfaction levels. Understanding visitor motivations can help segment the l

Author

lau.esteves13

Language

EN